The funny business of fame.
Putting the best face on an absolutely disastrous situation, retailers and analysts suggest that Lindsay Lohan's troubles could be good for her new apparel collection.
Lohan's line, called 6126, launched online Wednesday, the same day a judge sentenced the troubled actress to 90 days in jail for violating conditions of her probation.
Bad news?
Not when it comes to sales, which are expected to be $5 million a year. An article in Women's Wear Daily speculates the notoriety could boost interest.
"Lindsay has mind share right now, so people will be interested to see what the merchandise looks like," retail analyst Jeff Vansinderen of B. Riley & Co. tells WWD.
"At the end of the day it may not hurt, and it could even help sales in an ironic and twisted way."
Hollywood celebrity favorite - Kitson stores have reportedly ordered about $15,000 worth of Lohan's line for July.
Since it's expected that Lohan will only serve about three weeks behind bars, Kitson owner Fraser Ross says LiLo could be released just as her clothes hit stores. WWD reports Kitson earlier launched Paris Hilton's line in 2007 only weeks after her jail stint, and "her appearance at the shop drew so many fans that the street had to be shut down."
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